• ouch! story

    A.C.E. our health for ourselves and our loved ones.

    Caregiving journey is never easy.

    Would you like to be there for your loved ones?

    We want them to be pain free.  We want to have the energy to be there for them.

    Be there for your loved ones. Self care to provide better care.
  • A caregiver's pain

    When one family member is sick, the whole family is in pain. My pain came in 2017 when my “Superman” papa was diagnosed with stage 4 cancer. He left us in February 2020, after a good fight for 3 years. I was his primary caregiver, and brought him to all his medical appointments. I sensed his fear of the needles and I saw him deteriorate over time.


    I learned that this pain could have been prevented with simple self care, if we had known about it and started earlier. I want to be there for my mother, I want her to enjoy pain free quality life. This motivated me to set up “ouch!” It is my life’s mission to inspire others to focus on their health in order to live better and more fulfilled lives.


    Pain free quality life


    Provide simple effective solutions to lessen your pain through quality products we believe in


    Quality: quality products/services

    Simplicity: fuss free simple solutions

    The Founder

    Hui Fang graduated from Nanyang Technological University's Nanyang Business School with a degree in Human Resource Consulting. She first learnt meridian therapy in 2006 from a group of Taiwanese professors from National Yang Ming University. Since then, she has fallen in love with the simplicity and effectiveness of their methods and wants to contribute to society by sharing what she has learnt with the world. She went on to upgrade herself with a Diploma in Chinese Medicine Health Management Practice from Singapore College of Traditional Chinese Medicine. She is also a certified trainer with Advanced Certificate in Training and Assessment (ACTA). She is known for making complicated Traditional Chinese Medicine (TCM) so easy for her learners.


    Hui Fang's TCM Self Care workshops at community clubs, associations and corporate organisations are always very well received.

  • ouch! is featured in The Asian Entrepreneur!

    Hui Fang Helps People Reset Their Health by Removing the Ouch!

    Hui Fang plays the role of bridging individuals to the wonders of Traditional Chinese Medicine (TCM) through simple and easy hands-on activities. Featured in The Asian Entrepreneur, she envisions individuals starting their self-care journey early to reset health by removing ouch.